(Business Lounge Journal – Foreign Insight)
As ASEAN continues to grow as a strategic region with global influence, the United Kingdom is exploring ways to deepen its engagement with the bloc beyond traditional diplomacy.
As only the second person to hold the title of UK Ambassador to ASEAN, Her Excellency Sarah Tiffin shares what makes serving as a regional ambassador unique compared to representing a single country. She discusses key UK-ASEAN initiatives — from climate action and digital transformation to trade, education, and the advancement of women in STEM.
In a warm and thoughtful conversation, she also reflects on the power of cultural diplomacy, collaboration in the creative industries, and her personal journey across the diverse ASEAN landscape.
Watch the full interview below, as Business Lounge Journal sits down with Her Excellency Sarah Tiffin, UK Ambassador to ASEAN.