Soroi, the latest addition to Jakarta’s menswear landscape, has officially opened its doors — and the experience is nothing short of refined. Inside, racks of ready-to-wear pieces span the spectrum utilitarian workwear to finely tailored garments, presented in a rich palette of colors and delicate fabrics.
We sat down with two of its founders, Sam Reynaldo and Chris Susinda, to delve into the philosophy behind Soroi, the brands they have curated, how to style these pieces for the city life, and their vision for the future of Indonesia’s menswear scene.
Michael Judah Sumbayak adalah pengajar di Vibiz LearningCenter (VbLC) untuk entrepreneurship dan branding. Seorang penggemar jas dan kopi hitam. Follow instagram nya di @michaeljudahsumbek