{"id":96523,"date":"2015-02-24T19:47:53","date_gmt":"2015-02-24T12:47:53","guid":{"rendered":"http:\/\/businesslounge.co\/?p=96523"},"modified":"2016-02-05T16:48:52","modified_gmt":"2016-02-05T09:48:52","slug":"pop-up-initiative-2015","status":"publish","type":"post","link":"https:\/\/www.blj.co.id\/index.php\/2015\/02\/24\/pop-up-initiative-2015\/","title":{"rendered":"Pop Up Initiative 2015"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/02\/24\/pop-up-initiative-2015\/popup1\/\" rel=\"attachment wp-att-96527\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96527\" alt=\"popup1\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/02\/popup1.jpg\" width=\"837\" height=\"558\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup1.jpg 837w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup1-300x200.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup1-360x240.jpg 360w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup1-600x400.jpg 600w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/a><\/p>\n<style type=\"text\/css\"><!--\nP { margin-bottom: 0.08in; }\n--><\/style>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<style type=\"text\/css\"><!--\nP { margin-bottom: 0.08in; }\n--><\/style>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\"><span style=\"font-family: Calibri,serif;\">Pop Up Initiative 2015 adalah <\/span><span style=\"font-family: Calibri,serif;\"><i>pre-event <\/i><\/span><span style=\"font-family: Calibri,serif;\">kedua dari Pop Up Market 2015. Acara ini dilangsungkan di The Ice Palace, Lotte Shopping Avenue serta berlangsung pada hari Sabtu, 21 Februari 2015 pada pukul 09.30 sampai 13.30 WIB. Agenda dari Pop Up Initiative sendiri yaitu <\/span><span style=\"font-family: Calibri,serif;\"><i>educational talkshow <\/i><\/span><span style=\"font-family: Calibri,serif;\">yang dibawakan oleh petinggi dari Prasetiya Mulya serta tokoh industri kreatif Indonesia, khusus bagi para <\/span><span style=\"font-family: Calibri,serif;\"><i>tenant <\/i><\/span><span style=\"font-family: Calibri,serif;\">Pop Up Market 2015. <\/span><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\"><span style=\"font-family: Calibri,serif;\">Pembicara pertama adalah Prof. Agus W. Soehadi, PH.D selaku <\/span><span style=\"font-family: Calibri,serif;\"><i>Faculty Member <\/i><\/span><span style=\"font-family: Calibri,serif;\">dari Prasetiya Mulya School of Business and Economics. Beliau menjelaskan mengenai <\/span><span style=\"font-family: Calibri,serif;\"><i>Experiential Brand Marketing <\/i><\/span><span style=\"font-family: Calibri,serif;\">yang secara garis besar membahas bagaimana cara membuat konsumen jatuh cinta pada produk kita. Prof. Agus W. Soehadi menegaskan bahwa bagi mereka yang ingin memasarkan <\/span><span style=\"font-family: Calibri,serif;\"><i>brand<\/i><\/span><span style=\"font-family: Calibri,serif;\">, harus ada alur cerita yang dapat memberikan pengalaman menarik kepada konsumen. Bisnis, mengutip Prof. Agus, adalah sebuah panggung dimana konsumen harus bisa aktif berpartisipasi dan mendapatkan <\/span><span style=\"font-family: Calibri,serif;\"><i>value <\/i><\/span><span style=\"font-family: Calibri,serif;\">dari pengalaman yang mereka rasakan. \u201cParadigma baru yang harus dikembangkan bukan hanya komoditas, produk, atau surplus, tetapi juga <\/span><span style=\"font-family: Calibri,serif;\"><i>experience<\/i><\/span><span style=\"font-family: Calibri,serif;\">,\u201d tambah Prof. Agus W. Soehadi. <\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/02\/24\/pop-up-initiative-2015\/popup2\/\" rel=\"attachment wp-att-96529\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96529\" alt=\"popup2\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/02\/popup2.jpg\" width=\"744\" height=\"558\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup2.jpg 744w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup2-300x225.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup2-80x60.jpg 80w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\"><span style=\"font-family: Calibri,serif;\">Setelah sesi pertama selesai, dua pembicara yang sudah mengenal industri <\/span><span style=\"font-family: Calibri,serif;\"><i>fashion <\/i><\/span><span style=\"font-family: Calibri,serif;\">secara dalam, yaitu Kleting Titis Wigati selaku <\/span><span style=\"font-family: Calibri,serif;\"><i>Founder &amp; Creative Director of The Fashion Label <\/i><\/span><span style=\"font-family: Calibri,serif;\">KLE serta Yoland Handoko selaku <\/span><span style=\"font-family: Calibri,serif;\"><i>Fashion Director of <\/i><\/span><span style=\"font-family: Calibri,serif;\">Grazia <\/span><span style=\"font-family: Calibri,serif;\"><i>Magazine <\/i><\/span><span style=\"font-family: Calibri,serif;\">Indonesia, dengan semangat memulai <\/span><span style=\"font-family: Calibri,serif;\"><i>talkshow <\/i><\/span><span style=\"font-family: Calibri,serif;\">sesi yang kedua. Mereka berdua mempunyai definisi <\/span><span style=\"font-family: Calibri,serif;\"><i>fashion <\/i><\/span><span style=\"font-family: Calibri,serif;\">yang berbeda. \u201c<\/span><span style=\"font-family: Calibri,serif;\"><i>Fashion <\/i><\/span><span style=\"font-family: Calibri,serif;\">itu <\/span><span style=\"font-family: Calibri,serif;\"><i>a way of life<\/i><\/span><span style=\"font-family: Calibri,serif;\">, dan pasti setiap orang mempunyai <\/span><span style=\"font-family: Calibri,serif;\"><i>our own way and style<\/i><\/span><span style=\"font-family: Calibri,serif;\">,\u201d jelas Kleting. <\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/02\/24\/pop-up-initiative-2015\/popup3\/\" rel=\"attachment wp-att-96531\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96531\" alt=\"popup3\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/02\/popup3.jpg\" width=\"744\" height=\"558\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup3.jpg 744w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup3-300x225.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/02\/popup3-80x60.jpg 80w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\"><span style=\"font-family: Calibri,serif;\">Sedangkan untuk Yoland, <\/span><span style=\"font-family: Calibri,serif;\"><i>fashion <\/i><\/span><span style=\"font-family: Calibri,serif;\">merupakan media lain untuk dapat menuangkan ide dan kreativitas. Mereka juga mempunyai <\/span><span style=\"font-family: Calibri,serif;\"><i>tips <\/i><\/span><span style=\"font-family: Calibri,serif;\">untuk para <\/span><span style=\"font-family: Calibri,serif;\"><i>start up business<\/i><\/span><span style=\"font-family: Calibri,serif;\">. Menurut Yoland, untuk mengembangkan bisnis dalam bidang apapun, seseorang harus banyak membangun relasi. Promosi dan <\/span><span style=\"font-family: Calibri,serif;\"><i>marketing <\/i><\/span><span style=\"font-family: Calibri,serif;\">adalah aspek penting dan tidak hanya kepada konsumen saja, namun juga kepada media. \u201cJangan lupa kerja sama orang. Itu penting, karena kalian harus tahu cara bekerja di dalam tim sebelum menjadi <\/span><span style=\"font-family: Calibri,serif;\"><i>your own boss<\/i><\/span><span style=\"font-family: Calibri,serif;\">. Kerja sama orang minimal 3 tahun supaya tahu <\/span><span style=\"font-family: Calibri,serif;\"><i>what exactly the business world is,<\/i><\/span><span style=\"font-family: Calibri,serif;\">\u201d tambah Kleting. <\/span><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\"><span style=\"font-family: Calibri,serif;\">Pop Up Market sendiri merupakan sebuah <\/span><span style=\"font-family: Calibri,serif;\"><i>bazaar <\/i><\/span><span style=\"font-family: Calibri,serif;\">tematik tahunan yang diselenggarakan oleh mahasiswa dan mahasiswi Prasetiya Mulya School of Business and Economics dalam rangka ikut mengusahakan perkembangan <\/span><span style=\"font-family: Calibri,serif;\"><i>brand <\/i><\/span><span style=\"font-family: Calibri,serif;\">lokal <\/span><span style=\"font-family: Calibri,serif;\">serta <\/span><span style=\"font-family: Calibri,serif;\"><i>entrepreneur <\/i><\/span><span style=\"font-family: Calibri,serif;\">muda di Indonesia. Sebagai salah satu sekolah tinggi ilmu ekonomi yang ada di Indonesia, Prasetiya Mulya School of Business and Economics berusaha untuk memberikan sumbangsih secara nyata untuk pertumbuhan ekonomi di Indonesia melalui penyelenggaraan Pop Up Market. Pop Up Market 2015 akan dilaksanakan tanggal 12-15 Maret 2015 di Lotte Shopping Avenue dengan tema Champs \u00c9lyse\u00e9s, Paris. <\/span><\/p>\n<p style=\"text-align: justify;\">\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div><em>Pop Up Market<br \/>\n<\/em><\/div>\n<div>All photos by Pop Up Market<a href=\"http:\/\/www.thedelicaciesjournal.com\/\"><br \/>\n<\/a><\/div>\n<div>Editor : Fanya Jodie<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\">\n<p style=\"text-align: justify;\" align=\"CENTER\"><span style=\"font-family: Calibri,serif;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop Up Initiative 2015 adalah pre-event kedua dari Pop Up Market 2015. Acara ini dilangsungkan di The Ice Palace, Lotte Shopping Avenue serta berlangsung pada hari Sabtu, 21 Februari 2015 pada pukul 09.30 sampai 13.30 WIB. Agenda dari Pop Up Initiative sendiri yaitu educational talkshow yang dibawakan oleh petinggi dari Prasetiya Mulya serta tokoh industri kreatif Indonesia, khusus bagi para tenant Pop Up Market 2015. Pembicara pertama adalah Prof. Agus W. Soehadi, PH.D selaku Faculty Member dari Prasetiya Mulya School [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":96527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1049],"tags":[5919],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/96523"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=96523"}],"version-history":[{"count":4,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/96523\/revisions"}],"predecessor-version":[{"id":96541,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/96523\/revisions\/96541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/96527"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=96523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=96523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=96523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}