{"id":86949,"date":"2015-01-14T15:50:50","date_gmt":"2015-01-14T08:50:50","guid":{"rendered":"http:\/\/businesslounge.co\/?p=86949"},"modified":"2015-01-19T15:11:15","modified_gmt":"2015-01-19T08:11:15","slug":"case-study-1-pykes-coffee-shop","status":"publish","type":"post","link":"https:\/\/www.blj.co.id\/index.php\/2015\/01\/14\/case-study-1-pykes-coffee-shop\/","title":{"rendered":"Case Study 1: Pyke&#8217;s Coffee Shop"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-87065\" alt=\"Pyke's Coffee\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee.jpg\" width=\"1200\" height=\"520\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee.jpg 1200w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-300x130.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-1024x443.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Case Study :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Company Name : Pyke Coffee Shop<\/li>\n<li>Owner : William Pyke<\/li>\n<li>Established : Mid 2014<\/li>\n<li>Business Size : Small \u2013 Medium<\/li>\n<li>Main Trade : Specialty Coffee, waffles and cakes<\/li>\n<li>Location : Kemang, South Jakarta<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Description<\/strong> : William Pyke was an expatriate from Finland who come to Indonesia to work in English language education sector. After long years of living in Indonesia, learnt its languages and culture, and travels around its exotic islands and destinations, William decides to quit his job to become an entrepreneur. His age was around mid 30 when he decides so.<\/p>\n<p style=\"text-align: justify;\">As a Danish, coffee is a subject that is too familiar for him. Denmark, one of the most influential country in Nordic region and Europe, has a strong coffee-drinking culture, like their Nordic brethren, such as Swede and Finnish people. An adult Danish people drink up to four cups per day, and Nordic region is the biggest importer of coffee beans in the world.<\/p>\n<p style=\"text-align: justify;\">Indonesia, was the 4<sup>th<\/sup> biggest coffee exporter in the world, with the 1<sup>st<\/sup> place held by Brazil. Indonesian\u2019s coffee beans was varied and considered as one of the best in the world, and abundant.<\/p>\n<p style=\"text-align: justify;\">During his stay in Indonesia, William has experienced many Jakarta\u2019s finest specialty coffee shop, make friends with owners and baristas alike. In his second year, he took a weekend barista courses as a hobby, and since then, William\u2019s passion for coffee grew even larger. Making a lot of friends in coffee community, William gained substantial knowledge in the art of specialty coffee.<\/p>\n<p style=\"text-align: justify;\">And when he decides to open a small coffee stall in Kemang, South Jakarta, his friends immediately support him.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2.jpg\"><img decoding=\"async\" class=\"size-full wp-image-87079 alignleft\" alt=\"Pyke's Coffee 2\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2.jpg\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2.jpg 400w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2-150x150.jpg 150w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2-300x300.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2-90x90.jpg 90w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Pykes-Coffee-2-125x125.jpg 125w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>The reason why he decides to open it in Kemang is because :<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><strong>Lots of Expatriate<\/strong><\/span><br \/>\nKemang area was packed with International School, Foreigner\u2019s business area and foreigner\u2019s home. The existence of foreigners, mostly from US or Europe around Kemang Area has mould this area to be Jakarta\u2019s \u201cLittle West\u201d.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><strong>Near other Jakarta\u2019s specialty coffee hub<\/strong><\/span><br \/>\nSouth Jakarta is a home of many specialty coffee shop, and harbour the most of it. Making it a hub for coffee enthusiast.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><strong>Entertainment and Lifestyle business that is rife along Kemang\u2019s street<\/strong><\/span><br \/>\nWestern culture has heavily influencing Kemang Area. The whole street was packed with a variety of western restaurant, entertainment, cafe, boutique, and more. It is also one of the most famous destination for Jakartans and tourist alike.<\/p>\n<p>Western culture has heavily influencing Kemang Area. The whole street was packed with a variety of western restaurant, entertainment, cafe, boutique, and more. It is also one of the most famous destination for Jakartans and tourist alike.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p>Disadvantages was also present, such as;<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Expensive rent<\/strong><\/span><br \/>\nThe rent in this street was expensive, thanks to the ever expanding business. But if you\u2019re REALLY looking, some place, deep in the street is still reap to bargain for, and if you\u2019re creative enough, you can turn your establishment for enthusiasts and expatriate who\u2019s looking to escape the crowded main street.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>High Competition<\/strong><\/span><br \/>\nCompetition was high in South Jakarta when it comes to entertainment industry. And it\u2019s not exactly a Blue Ocean in Kemang. Cafes come and go, but the street remains.<\/p>\n<p style=\"text-align: justify;\">William Pyke aims to create a small stall that is deep in the newly-vibrant deep street of Kemang. A few minutes from the main road, but has begun to attract customers, thanks to its near proximity to housing complex. Locals and Expatriates who seeks quiet and contemplation over a cup of Espresso and a plate of waffle and maple syrup finds William\u2019s stall alluring. Coffee aficionado and enthusiasts around Jakarta also quickly come thanks to Instagram social media.<\/p>\n<p style=\"text-align: justify;\">William also give special attention to the Instagrammer, Bloggers and Social Media persons that comes to his store by giving them free coffee sometimes, chat with them and being social. In return, they help promote Pyke\u2019s little store greatly through their social media.<\/p>\n<p style=\"text-align: justify;\">William hire one barista and one helper to help him with the job, but the brewing job was mostly performed by himself. Here and there, now and then, some of his friend also help him. William gets a constant supply of beans from his old friend during the teaching time back then, his beans, was roasted and mixed to his specific requirement, which he also sell in bags. But sometimes, his friends would send him unique beans to be brewed. One of the uniqueness of Pyke\u2019s Coffee Shop is that the beans were constantly on the change and you\u2019ll never guess what beans you will receive tomorrow !<\/p>\n<p style=\"text-align: justify;\">William himself enjoy chatting with his customer. He cherish all the new customers who visit, and always friendly to those who comes often. His greeting and goodbye is the first and last thing every customer hears when entering his store. Sometimes, he give a cup for free for the new and loyal customers, and spend his time chatting with them if the time permits. William Pyke is truly a man of social. He almost remembers their face and name as well !<\/p>\n<p style=\"text-align: justify;\">From this case study, we will list down all the important aspect of Pyke\u2019s small business establishment :<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Segmentation : Coffee Aficionado, Working People<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Relationship : Good Relationship with New and Loyal Customers<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Value Propositions : Specialty Coffee, Curated Beans-Selling<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Key Activities : Brewing and Selling Coffee<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Key Resources : Coffee Beans Supplier and Roasters<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Key Partners : Main Distributor, Social Media People<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cost Structure : Cost of Goods Sold<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Revenue Streams : Selling Coffee, Cakes and Coffee Beans<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Channels : Online Order, The Shop Itself<\/p>\n<p style=\"text-align: justify;\">And now, we will put it in the business model table :<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/BusinessModelCoffee1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-87480\" alt=\"BusinessModelCoffee\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/BusinessModelCoffee1.jpg\" width=\"2180\" height=\"1340\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/BusinessModelCoffee1.jpg 2180w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/BusinessModelCoffee1-300x184.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/BusinessModelCoffee1-1024x629.jpg 1024w\" sizes=\"(max-width: 2180px) 100vw, 2180px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><em>Michael Judah\/VMN\/BL<\/em><\/p>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/01\/14\/after-great-ideas\/\"><span style=\"color: #8d6915;\">Back to\u00a0After Great Ideas<\/span><\/a><\/h3>\n<p style=\"text-align: center;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/01\/14\/after-great-ideas\/\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-86927\" alt=\"Banner\" src=\"http:\/\/businesslounge.co.id\/wp-content\/uploads\/2015\/01\/Banner-300x134.jpg\" width=\"300\" height=\"134\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Banner-300x134.jpg 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Banner-1024x460.jpg 1024w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2015\/01\/Banner.jpg 1074w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case Study : Company Name : Pyke Coffee Shop Owner : William Pyke Established : Mid 2014 Business Size : Small \u2013 Medium Main Trade : Specialty Coffee, waffles and cakes Location : Kemang, South Jakarta Description : William Pyke was an expatriate from Finland who come to Indonesia to work in English language education sector. After long years of living in Indonesia, learnt its languages and culture, and travels around its exotic islands and destinations, William decides to quit [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":87071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1044,17],"tags":[4949,5597],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/86949"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=86949"}],"version-history":[{"count":13,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/86949\/revisions"}],"predecessor-version":[{"id":87495,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/86949\/revisions\/87495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/87071"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=86949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=86949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=86949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}