Business Lounge memperoleh kesempatan mewawancarai Head Creative Director sekaligus Founder dari Jakarta Euphoria Project tentang apa misi dari Jakarta Euphoria Project,\u00a0 dan apa yang membuatnya istimewa bagi kalangan eksekutif muda berkelas. Dan tidak ketinggalan tentunya, nilai-nilai managerial apa yang bisa dipelajari dari event ini. Bertemu dengan Mr. Pearce di Luc Grill Restaurant pada saat lunch time, kami menikmati steak (it is sooo good. Trust us. Try the Tenderloin. Thank us later.) sambil berbincang-bincang.<\/p>\n
BL<\/span> : Business Lounge <\/p>\n BL<\/span> : Apa tema dari Jakarta Euphoria Project ?<\/strong><\/p>\n KP<\/span> :\u00a0 Tema dari Jakarta Euphoria Project ini;\u00a0 yang kita offer<\/em> adalah life style<\/em>, cara kita to send the message is\u2026 adalah through the event itself,<\/em> jadi memang kita menyediakan platform<\/em>\u00a0 untuk beberapa brand-brand, yang hanya ada\u00a0 2 kategori:<\/p>\n Satu, adalah brand-brand\u00a0 yang sudah mempunyai platform<\/em>\u00a0 yang kuat,\u00a0 yang mempunyai organization of structure<\/em> yang kuat, business development<\/em> yang kuat dan branding yang kuat, brand-brand<\/em> yang sudah mempunyai market, itu adalah kategori pertama kita.<\/p>\n Yang kedua, based on our marketing research,<\/em> yang kita pilih adalah brand-brand<\/em>\u00a0 mereka yang baru\u00a0 muncul di surface<\/em>, kita sediakan panggung nya, platform<\/em>nya, karena kita melihat mereka punya potential<\/em> tapi mereka belum punya market. Platform<\/em> ini yang kita sediakan, Jadi untuk tema dari event Jakarta Euphoria Project itu sendiri adalah adalah urban culture life style, in the most fashionable artistic unique way.<\/em><\/p>\n BL<\/span> : Talking about urban life style, sebenarnya sudah banyak sekali , tapi what makes JEP more special than the other ?<\/strong><\/p>\n KP<\/span> : It\u2019s all about packaging<\/i>, \u00a0urban lifestyle<\/i> ini bisa di-direct<\/i> ke mana-mana, di sini kita betul-betul fokus di segmen itu,\u00a0 kita fokus di 2 segmen, yang menurut kami me-represent urban culture<\/i> itu sendiri, yaitu fashion <\/i>dan art, we mixed those two in a very progressive way<\/i>. Jadi kita tidak bisa menjelaskan in details because basically we are expecting you to come and join the euphoria so you actually see what I am trying to say in a visual way.<\/i><\/p>\n <\/p>\n BL<\/span> : Are you trying to create a new definition of urban lifestyle through this event?<\/strong><\/p>\n KP <\/span>: Trying to create something new is not actually what we aim, we\u2019re trying to create a platform that educate people to know more about fashion and art. That\u2019s why<\/i> ini bukan sekedar event, ini adalah event where people can actually mingle , have fun, where people can actually buy good product, and of course the most important part is the\u00a0 business itself.<\/i> Jadi dari brand selling point<\/i> mereka, kemudian future prospect<\/i> setelah event ini, itu juga kita pikirkan. Jadi akan ada sangat banyak business development<\/i> ini di Jakarta Euphoria Project itu sendiri. Hanya untuk awal kita berusaha memperkenalkan Euphoria Project itu sendiri dengan packaging event<\/i>.<\/p>\n BL<\/span> : Can I ask a little bit about your business prospect?<\/strong><\/p>\n KP<\/span> : Jadi di sini yang ingin kita angkat bukan nama Jakarta Euphoria Project tapi semua participant<\/i>, semua yang actually <\/i>sudah terjun ke acara ini, ini yang ingin kita angkat. Jadi basically it\u2019s not about products, it\u2019s about introducing entrepreneurial experience<\/i> dari segi brand-nya sendiri dan visitor. Jadi di sini kita akan conduct beberapa interview dengan brand, nanti mereka bisa menjelaskan \u00a0business model mereka, what it takes to make a strong brand. Jadi dari situ\u00a0 education about business, about entrepreneurship, itu kita introduce juga di event ini. It\u2019s not all about having fun, mingle, shopping, tapi in the business prospective , itu akan kita sediakan.<\/p>\n BL<\/span> : Segmen pasar apa yang akan dituju?<\/strong><\/p>\n KP<\/span> : Demographically, market di umur 19-35 tahun, but in term of life style target market kita adalah fashion enthusiast\u00a0 dan fashion buyer, people who actually care about fashion, people who actually care about what they wear. Beside that kita akan ambil market-market use yang fungsinya satu, untuk selling , of course. But on the other side adalah to educate them that Jakarta or Indonesia, kita harus start menjadi instead of being fashion followers, kenapa kita tidak menjadi fashion trendsetters. That is what I am trying to expose, we should express more about yourself. Jadi fashion\u00a0 is not something that you watch on TV, fashion is not something that you read on the magazine, fashion is something that is your statement of who you are, that\u2019s the point , itulah yang ingin kita encourage orang untuk datang, they dress up properly, bukan artinya mereka harus pakai suite, tie and tuxedo, BL<\/span> : If you don\u2019t mind me asking,\u00a0 bisakah anda memberi komentar dari segi profit orientation<\/em> ?<\/strong><\/p>\n KP<\/span> : In any business, profit is \u2026 of course we need the profit to continue the business, but in a way\u00a0 we maximize all the capital that we have to execute all the ideas. Jadi kita tidak mau profit ini jadi boundaries\u00a0 untuk\u00a0 kita me-execute ideas kita, if we have to take down all the profits and execute them into the operational field we\u2019re okay with that.<\/p>\n The point is we are not cutting profit for the sake of ourselves. We are trying to make a kick ass event, we have a very very big big picture for this event. Note this,\u00a0 this is very important, you should write it down, di event pertama ini , JEP sama sekali tidak ada back up financial,\u00a0 jadi because it\u2019s very understandable, since this is our first event, untuk investor-investor dan sponsor, mereka belum punya benchmark apa sih yang\u00a0 kita buat. So we encourage them to come to join our event so they know what we\u2019re trying to make. Our aim is there, first\u00a0 we\u2019re going national and the next\u00a0 we\u2019re aiming to go international for Jakarta Euphoria Project. But we need a very\u00a0 good financial backup, so please out there.. kalau ada investor yang would like to talk with us to brain storm about Euphoria Project, check our contact on our web and social media. We\u2019re very open to that.<\/p>\n BL<\/span> : Last question, how do you define a good entrepreneur?<\/strong><\/p>\n KP<\/span> : How I define a good entrepreneur? It\u2019s a very good question. Basically what it takes to be a good entrepreneur is someone who is driven, they do whatever it takes to achieve those ideas, because ideas you can easily get anywhere, but to execute them\u2026 that\u2019s the challenge. Jadi entrepreneur is not about creating ideas but entrepreneur is about creating ideas and execute them. Jadi kalau menurut saya pribadi,\u00a0 saya sebagai entrepreneur setiap saya gather ideas and then I think how to\u00a0 actually execute all those ideas into reality, karena banyak, semua orang punya potensi to become an entrepreneur, tapi problemnya adalah the execution, capital problem with resources. For me, a good and successful entrepreneur, they can overcome that situation. Execution is the main idea of entrepreneurship, idea alone is\u00a0 not enough.<\/em><\/p>\n <\/p>\n BL<\/span> : Kalau misalnya let\u2019s say, there\u2019s an entrepreneur who doesn\u2019t make much to drive a Lamborghini. But he got to do what he likes for the rest of his life. And I want to stressed out again that his business is not profitable much. Is that \u201csuccess\u201d ?<\/strong><\/p>\n KP<\/span> : Success is not about the gold, in my opinion success is something more different\u00a0 than that, it\u2019s something about the happiness this part in your soul that I\u2019m doing the right thing\u2026<\/p>\n BL<\/span> : So, success is something you feel\u00a0 in your soul, then ?<\/strong><\/p>\n KP<\/span> : Yeah\u2026 the Ferrari, the Lamborghini, the Penthouse, everything, that doesn\u2019t define your success, success is something starts from the inside. Once you\u2019re happy in the inside that is the real definition. Success isn\u2019t about how much money you make, it\u2019s about the difference you make in people\u2019s lives<\/p>\n Michael J\/IC\/bl<\/p>\n","protected":false},"excerpt":{"rendered":" Business Lounge memperoleh kesempatan mewawancarai Head Creative Director sekaligus Founder dari Jakarta Euphoria Project tentang apa misi dari Jakarta Euphoria Project,\u00a0 dan apa yang membuatnya istimewa bagi kalangan eksekutif muda berkelas. Dan tidak ketinggalan tentunya, nilai-nilai managerial apa yang bisa dipelajari dari event ini. Bertemu dengan Mr. Pearce di Luc Grill Restaurant pada saat lunch time, kami menikmati steak (it is sooo good. Trust us. Try the Tenderloin. Thank us later.) sambil berbincang-bincang. BL : Business Lounge KP : Keenan […]<\/p>\n","protected":false},"author":2,"featured_media":23717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1044,52],"tags":[],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/23716"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=23716"}],"version-history":[{"count":1,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/23716\/revisions"}],"predecessor-version":[{"id":28951,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/23716\/revisions\/28951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/23717"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=23716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=23716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=23716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nKP<\/span> : Keenan Pearce<\/p>\n“Platform<\/em> ini yang kita sediakan, Jadi untuk tema dari event Jakarta Euphoria Project itu sendiri adalah adalah urban culture life style, in the most fashionable artistic unique way.”<\/em><\/h2>\n
\nThe point is we encourage people, we encourage the market to come and be themselves in terms of fashion. That\u2019s the main point, the main idea.<\/p>\n“Basically what it takes to be a good entrepreneur is someone who is driven, they do whatever it takes to achieve those ideas, because ideas you can easily get anywhere, but to execute them\u2026 that\u2019s the challenge.”<\/h2>\n