{"id":210158,"date":"2025-08-18T12:06:42","date_gmt":"2025-08-18T05:06:42","guid":{"rendered":"https:\/\/www.blj.co.id\/?p=210158"},"modified":"2025-09-11T16:31:34","modified_gmt":"2025-09-11T09:31:34","slug":"enter-soroi-founders-notes-and-city-style-guide","status":"publish","type":"post","link":"https:\/\/www.blj.co.id\/index.php\/2025\/08\/18\/enter-soroi-founders-notes-and-city-style-guide\/","title":{"rendered":"Enter SOROI: Founder&#8217;s Notes and City Style Guide"},"content":{"rendered":"<p style=\"text-align: center;\">Soroi, the latest addition to Jakarta\u2019s menswear landscape, has officially opened its doors \u2014 and the experience is nothing short of refined. Inside, racks of ready-to-wear pieces span the spectrum utilitarian workwear to finely tailored garments, presented in a rich palette of colors and delicate fabrics.<\/p>\n<p style=\"text-align: center;\">We sat down with two of its founders, Sam Reynaldo and Chris Susinda, to delve into the philosophy behind Soroi, the brands they have curated, how to style these pieces for the city life, and their vision for the future of Indonesia\u2019s menswear scene.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-210160\" src=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05.png 1200w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05-300x169.png 300w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05-1024x576.png 1024w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05-768x432.png 768w, https:\/\/www.blj.co.id\/wp-content\/uploads\/2025\/08\/soroi05-750x422.png 750w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><iframe title=\"Enter Soroi: Meet the Founders\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/9UNZvTMV1tk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"Tone It Down: Refining Tropical Style with SOROI\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/KcNI46Bs5IM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"Soroi\u2019s Guide to the City: What to Wear\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/d9B4jWUVWrQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><em>Michael Judah Sumbayak adalah pengajar di Vibiz LearningCenter (VbLC) untuk entrepreneurship dan branding. Seorang penggemar jas dan kopi hitam. Follow instagram nya di @michaeljudahsumbek<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soroi, the latest addition to Jakarta\u2019s menswear landscape, has officially opened its doors \u2014 and the experience is nothing short of refined. Inside, racks of ready-to-wear pieces span the spectrum utilitarian workwear to finely tailored garments, presented in a rich palette of colors and delicate fabrics. We sat down with two of its founders, Sam Reynaldo and Chris Susinda, to delve into the philosophy behind Soroi, the brands they have curated, how to style these pieces for the city life, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":210161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7991,2725,8425,1368,1755,8067],"tags":[12168,12179,12178,12172,12174,12169,12177,12175,12167,12173,12171,12176,12170],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/210158"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=210158"}],"version-history":[{"count":8,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/210158\/revisions"}],"predecessor-version":[{"id":210868,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/210158\/revisions\/210868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/210161"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=210158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=210158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=210158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}