{"id":207790,"date":"2025-05-20T10:05:34","date_gmt":"2025-05-20T03:05:34","guid":{"rendered":"https:\/\/www.blj.co.id\/?p=207790"},"modified":"2025-05-20T10:16:46","modified_gmt":"2025-05-20T03:16:46","slug":"mengapa-bisnis-kecil-gagal-studi-kasus-sweet-beginnings","status":"publish","type":"post","link":"https:\/\/www.blj.co.id\/index.php\/2025\/05\/20\/mengapa-bisnis-kecil-gagal-studi-kasus-sweet-beginnings\/","title":{"rendered":"Mengapa Bisnis Kecil Gagal \u2014 Studi Kasus Sweet Beginnings"},"content":{"rendered":"

(Business Lounge Journal – Entrepreneurship)<\/p>\n

Setiap <\/span>tahun, <\/span>ribuan <\/span>bisnis <\/span>kecil <\/span>didirikan <\/span>oleh <\/span>para <\/span>wirausahawan <\/span>yang <\/span>penuh <\/span>semangat <\/span>dan <\/span>harapan. <\/span>Namun, <\/span>statistik <\/span>menunjukkan <\/span>bahwa <\/span>lebih <\/span>dari <\/span>setengah <\/span>bisnis <\/span>kecil <\/span>tidak <\/span>bertahan <\/span>lebih <\/span>dari <\/span>lima <\/span>tahun. <\/span>Penyebabnya <\/span>bisa <\/span>beragam, <\/span>mulai <\/span>dari <\/span>keterbatasan <\/span>modal <\/span>hingga <\/span>kurangnya <\/span>pengalaman <\/span>manajerial. <\/span>Tapi <\/span>di <\/span>balik <\/span>angka-<\/span>angka <\/span>kegagalan <\/span>tersebut, <\/span>ada <\/span>pelajaran <\/span>penting <\/span>yang <\/span>bisa <\/span>kita <\/span>ambil.<\/span><\/p>\n

Salah <\/span>satunya <\/span>datang <\/span>dari <\/span>kisah <\/span>Sweet <\/span>Beginnings, <\/span>sebuah <\/span>bisnis <\/span>sosial <\/span>di <\/span>Chicago <\/span>yang <\/span>tidak <\/span>hanya <\/span>bertahan, <\/span>tetapi <\/span>juga <\/span>berkembang <\/span>pesat\u2014<\/span>bahkan <\/span>ketika <\/span>dijalankan <\/span>oleh <\/span>mereka <\/span>yang <\/span>secara <\/span>sosial <\/span>terpinggirkan. <\/span>Dari <\/span>cerita <\/span>ini, <\/span>kita <\/span>bisa <\/span>belajar <\/span>tentang <\/span>pentingnya <\/span>mengenali <\/span>peluang, <\/span>memahami <\/span>pasar, <\/span>dan <\/span>membangun <\/span>fondasi <\/span>bisnis <\/span>yang <\/span>kokoh.<\/span><\/p>\n

Namun <\/span>sebelum <\/span>membahas <\/span>kisah <\/span>inspiratif <\/span>ini, <\/span>penting <\/span>untuk <\/span>memahami <\/span>mengapa <\/span>banyak <\/span>bisnis <\/span>kecil <\/span>gagal <\/span>sejak <\/span>awal.<\/span><\/p>\n

Mengapa <\/span>Banyak <\/span>Bisnis <\/span>Kecil <\/span>Gagal?<\/span><\/h3>\n

Menurut <\/span>Small <\/span>Business <\/span>Institute <\/span>di <\/span>Thomas <\/span>College, <\/span>Maine, <\/span>ada <\/span>sejumlah <\/span>penyebab <\/span>umum <\/span>yang <\/span>menyebabkan <\/span>kegagalan <\/span>usaha <\/span>kecil. <\/span>Di <\/span>bawah <\/span>ini <\/span>merangkum <\/span>sepuluh <\/span>alasan <\/span>utama <\/span>mengapa <\/span>bisnis <\/span>kecil <\/span>tidak <\/span>bertahan:<\/span><\/p>\n

Sepuluh <\/span>Alasan <\/span>Umum <\/span>Kegagalan <\/span>Bisnis <\/span>Kecil<\/span><\/h4>\n
    \n
  1. \n

    Penjualan <\/span>yang <\/span>rendah<\/span>
    Banyak <\/span>wirausahawan <\/span>terlalu <\/span>optimistis <\/span>dalam <\/span>memperkirakan <\/span>potensi <\/span>pasar <\/span>dan <\/span>gagal <\/span>mempertimbangkan <\/span>kekuatan <\/span>pesaing <\/span>yang <\/span>sudah <\/span>mapan.<\/span><\/p>\n<\/li>\n

  2. \n

    Kurangnya <\/span>pengalaman<\/span>
    Menjalankan <\/span>bisnis <\/span>itu <\/span>kompleks. <\/span>Ketidaksiapan <\/span>dalam <\/span>menghadapi <\/span>situasi <\/span>tak <\/span>terduga <\/span>bisa <\/span>menjadi <\/span>bumerang <\/span>bagi <\/span>bisnis <\/span>baru.<\/span><\/p>\n<\/li>\n

  3. \n

    Modal <\/span>tidak <\/span>mencukupi<\/span>
    Banyak <\/span>pelaku <\/span>usaha <\/span>tidak <\/span>menghitung <\/span>waktu <\/span>yang <\/span>dibutuhkan <\/span>untuk <\/span>mencapai <\/span>titik <\/span>impas, <\/span>apalagi <\/span>menyediakan <\/span>dana <\/span>cadangan <\/span>untuk <\/span>hal-<\/span>hal <\/span>tak <\/span>terduga.<\/span><\/p>\n<\/li>\n

  4. \n

    Lokasi <\/span>yang <\/span>buruk<\/span>
    Untuk <\/span>jenis <\/span>bisnis <\/span>tertentu, <\/span>lokasi <\/span>sangat <\/span>menentukan <\/span>keberhasilan. <\/span>Namun, <\/span>untuk <\/span>bisnis <\/span>rumahan <\/span>atau <\/span>online, <\/span>aspek <\/span>ini <\/span>mungkin <\/span>tidak <\/span>terlalu <\/span>signifikan.<\/span><\/p>\n<\/li>\n

  5. \n

    Manajemen <\/span>inventaris <\/span>yang <\/span>buruk<\/span>
    Stok <\/span>berlebih <\/span>bisa <\/span>membuat <\/span>arus <\/span>kas <\/span>tersendat, <\/span>sehingga <\/span>tidak <\/span>ada <\/span>dana <\/span>untuk <\/span>kebutuhan <\/span>penting <\/span>seperti <\/span>promosi <\/span>atau <\/span>perawatan <\/span>peralatan.<\/span><\/p>\n<\/li>\n

  6. \n

    Overinvestasi <\/span>pada <\/span>aset <\/span>tetap<\/span>
    Menghabiskan <\/span>terlalu <\/span>banyak <\/span>uang <\/span>untuk <\/span>membeli <\/span>peralatan <\/span>baru <\/span>sejak <\/span>awal <\/span>bisa <\/span>menyulitkan <\/span>dalam <\/span>memenuhi <\/span>kebutuhan <\/span>operasional. <\/span>Sewa <\/span>atau <\/span>beli <\/span>barang <\/span>bekas <\/span>bisa <\/span>menjadi <\/span>solusi <\/span>cerdas.<\/span><\/p>\n<\/li>\n

  7. \n

    Manajemen <\/span>kredit <\/span>yang <\/span>buruk<\/span>
    Terlalu <\/span>bergantung <\/span>pada <\/span>pinjaman <\/span>atau <\/span>tidak <\/span>memiliki <\/span>perencanaan <\/span>keuangan <\/span>yang <\/span>matang <\/span>bisa <\/span>mempersulit <\/span>kelangsungan <\/span>bisnis. <\/span>Bangun <\/span>relasi <\/span>baik <\/span>dengan <\/span>pihak <\/span>bank <\/span>sejak <\/span>awal.<\/span><\/p>\n<\/li>\n

  8. \n

    Penggunaan <\/span>dana <\/span>bisnis <\/span>untuk <\/span>keperluan <\/span>pribadi<\/span>
    Pemilik <\/span>bisnis <\/span>sering <\/span>mencampuradukkan <\/span>keuangan <\/span>pribadi <\/span>dan <\/span>bisnis. <\/span>Ini <\/span>adalah <\/span>kesalahan <\/span>fatal. <\/span>Gaji <\/span>pemilik <\/span>sebaiknya <\/span>minimal <\/span>di <\/span>awal, <\/span>dengan <\/span>insentif <\/span>yang <\/span>bergantung <\/span>pada <\/span>performa <\/span>akhir <\/span>tahun.<\/span><\/p>\n<\/li>\n

  9. \n

    Pertumbuhan <\/span>yang <\/span>tidak <\/span>terduga<\/span>
    Ironisnya, <\/span>bisnis <\/span>juga <\/span>bisa <\/span>gagal <\/span>karena <\/span>terlalu <\/span>sukses <\/span>terlalu <\/span>cepat. <\/span>Jika <\/span>tidak <\/span>siap <\/span>menghadapi <\/span>lonjakan <\/span>permintaan, <\/span>kualitas <\/span>dan <\/span>reputasi <\/span>bisa <\/span>jatuh <\/span>drastis.<\/span><\/p>\n<\/li>\n

  10. \n

    Kompetisi<\/span>
    Banyak <\/span>pelaku <\/span>usaha <\/span>kecil <\/span>meremehkan <\/span>pesaing. <\/span>Ketika <\/span>pasar <\/span>menggiurkan, <\/span>pesaing <\/span>akan <\/span>segera <\/span>muncul. <\/span>Jangan <\/span>hanya <\/span>bersaing <\/span>harga\u2014<\/span>temukan <\/span>nilai <\/span>unik <\/span>Anda.<\/span><\/p>\n<\/li>\n<\/ol>\n

    \n

    Di <\/span>Indonesia, <\/span>laporan <\/span>dari <\/span>Kementerian <\/span>Koperasi <\/span>dan <\/span>UKM <\/span>juga <\/span>menunjukkan <\/span>bahwa <\/span>banyak <\/span>UMKM <\/span>menghadapi <\/span>tantangan <\/span>serupa, <\/span>terutama <\/span>dalam <\/span>hal <\/span>digitalisasi, <\/span>akses <\/span>pembiayaan, <\/span>dan <\/span>adaptasi <\/span>terhadap <\/span>perubahan <\/span>pasar. <\/span>Kurangnya <\/span>literasi <\/span>keuangan <\/span>dan <\/span>strategi <\/span>pemasaran <\/span>digital <\/span>menjadi <\/span>hambatan <\/span>utama <\/span>yang <\/span>perlu <\/span>diatasi <\/span>oleh <\/span>para <\/span>pelaku <\/span>usaha <\/span>lokal.<\/span><\/p>\n<\/blockquote>\n

    Catatan <\/span>penting: <\/span>Memahami <\/span>faktor-<\/span>faktor <\/span>ini <\/span>bukan <\/span>untuk <\/span>menakut-<\/span>nakuti, <\/span>tetapi <\/span>agar <\/span>calon <\/span>pengusaha <\/span>bisa <\/span>lebih <\/span>siap <\/span>saat <\/span>memulai <\/span>bisnisnya. <\/span>Seperti <\/span>dalam <\/span>penelitian <\/span>ide <\/span>dan <\/span>peluang, <\/span>penting <\/span>untuk <\/span>bersikap <\/span>realistis <\/span>dan <\/span>strategis.<\/span><\/p>\n

    Refleksi: <\/span>Apa <\/span>yang <\/span>Harus <\/span>Dilakukan <\/span>untuk <\/span>Mencegah <\/span>Kegagalan?<\/span><\/h3>\n

    Melihat <\/span>sepuluh <\/span>faktor <\/span>di <\/span>atas, <\/span>kita <\/span>bisa <\/span>menyimpulkan <\/span>bahwa <\/span>banyak <\/span>masalah <\/span>bisa <\/span>diantisipasi <\/span>sejak <\/span>awal <\/span>jika <\/span>wirausahawan:<\/span><\/p>\n

      \n
    • Melakukan <\/span>riset <\/span>pasar <\/span>yang <\/span>mendalam<\/span><\/li>\n
    • Menyusun <\/span>rencana <\/span>bisnis <\/span>yang <\/span>realistis <\/span>dan <\/span>terukur<\/span><\/li>\n
    • Memiliki <\/span>perencanaan <\/span>keuangan <\/span>yang <\/span>matang, <\/span>termasuk <\/span>proyeksi <\/span>arus <\/span>kas <\/span>dan <\/span>dana <\/span>darurat<\/span><\/li>\n
    • Mengelola <\/span>tim, <\/span>persediaan, <\/span>dan <\/span>pertumbuhan <\/span>secara <\/span>terencana<\/span><\/li>\n
    • Mengembangkan <\/span>strategi <\/span>diferensiasi, <\/span>bukan <\/span>hanya <\/span>bersaing <\/span>harga<\/span><\/li>\n<\/ul>\n

      Selain <\/span>itu, <\/span>penting <\/span>bagi <\/span>pengusaha <\/span>untuk <\/span>mengumpulkan <\/span>tim <\/span>penasihat <\/span>profesional <\/span>yang <\/span>dapat <\/span>membantu <\/span>dalam <\/span>aspek <\/span>keuangan, <\/span>hukum, <\/span>SDM, <\/span>dan <\/span>akuntansi. <\/span>Ini <\/span>akan <\/span>menjadi <\/span>jaringan <\/span>pendukung <\/span>yang <\/span>krusial, <\/span>terutama <\/span>saat <\/span>menghadapi <\/span>tantangan <\/span>kompleks <\/span>di <\/span>lapangan.<\/span><\/p>\n

      Menentukan <\/span>mitra <\/span>kerja <\/span>seperti <\/span>pemasok <\/span>dan <\/span>staf <\/span>yang <\/span>andal <\/span>juga <\/span>sangat <\/span>penting <\/span>agar <\/span>bisnis <\/span>bisa <\/span>beroperasi <\/span>dengan <\/span>stabil. <\/span>Dan <\/span>ketika <\/span>mempertimbangkan <\/span>proses <\/span>produksi, <\/span>pengusaha <\/span>harus <\/span>menilai <\/span>secara <\/span>cermat <\/span>apakah <\/span>produk <\/span>akan <\/span>lebih <\/span>efisien <\/span>dan <\/span>berkualitas <\/span>bila <\/span>diproduksi <\/span>sendiri <\/span>atau <\/span>disubkontrakkan (<\/span>outsourcing) <\/span>ke <\/span>pihak <\/span>ketiga.<\/span><\/p>\n

      \n

      Di <\/span>era <\/span>digital, <\/span>penguasaan <\/span>teknologi <\/span>seperti <\/span>platform <\/span>e-<\/span>commerce, <\/span>manajemen <\/span>keuangan <\/span>berbasis <\/span>cloud, <\/span>hingga <\/span>pemasaran <\/span>digital <\/span>bukan <\/span>lagi <\/span>nilai <\/span>tambah\u2014<\/span>tetapi <\/span>kebutuhan <\/span>dasar <\/span>untuk <\/span>bersaing <\/span>secara <\/span>efektif.<\/span><\/p>\n<\/blockquote>\n

      \n

      Selain <\/span>strategi <\/span>dan <\/span>perencanaan, <\/span>daya <\/span>tahan <\/span>mental (<\/span>mental <\/span>resilience<\/span><\/em>) <\/span>juga <\/span>menjadi <\/span>aset <\/span>penting. <\/span>Kegagalan <\/span>seringkali <\/span>membuat <\/span>pengusaha <\/span>patah <\/span>semangat. <\/span>Namun <\/span>mereka <\/span>yang <\/span>mampu <\/span>belajar <\/span>dari <\/span>kegagalan <\/span>dan <\/span>tetap <\/span>bergerak <\/span>maju <\/span>biasanya <\/span>akan <\/span>menemukan <\/span>jalan <\/span>menuju <\/span>keberhasilan.<\/span><\/p>\n<\/blockquote>\n

      Studi <\/span>Kasus: <\/span>Sweet <\/span>Beginnings <\/span>dan <\/span>Peluang <\/span>dari <\/span>Ketidakmungkinan<\/span><\/h3>\n

      Dalam <\/span>konteks <\/span>semua <\/span>tantangan <\/span>ini, <\/span>Sweet <\/span>Beginnings <\/span>muncul <\/span>sebagai <\/span>contoh <\/span>yang <\/span>mematahkan <\/span>asumsi <\/span>umum. <\/span>Dibangun <\/span>oleh <\/span>Brenda <\/span>Palms <\/span>Barber <\/span>melalui <\/span>organisasi <\/span>North <\/span>Lawndale <\/span>Employment <\/span>Network (<\/span>LEN), <\/span>bisnis <\/span>ini <\/span>dimulai <\/span>dari <\/span>realitas <\/span>keras: <\/span>tidak <\/span>ada <\/span>perusahaan <\/span>yang <\/span>bersedia <\/span>mempekerjakan <\/span>mantan <\/span>narapidana.<\/span><\/p>\n

      Alih-<\/span>alih <\/span>menyerah, <\/span>Palms <\/span>Barber <\/span>mencari <\/span>celah: <\/span>ia <\/span>menciptakan <\/span>bisnis <\/span>berbasis <\/span>perlebahan (<\/span>beekeeping) <\/span>yang <\/span>kemudian <\/span>berkembang <\/span>menjadi <\/span>produk <\/span>perawatan <\/span>kulit <\/span>alami <\/span>Bee <\/span>Love<\/span><\/em>. <\/span>Sweet <\/span>Beginnings <\/span>berhasil <\/span>memadukan <\/span>misi <\/span>sosial <\/span>dengan <\/span>peluang <\/span>pasar <\/span>yang <\/span>nyata\u2014<\/span>yakni <\/span>meningkatnya <\/span>permintaan <\/span>akan <\/span>produk <\/span>alami <\/span>dan <\/span>etis.<\/span><\/p>\n

      Bisnis <\/span>ini <\/span>tidak <\/span>hanya <\/span>menciptakan <\/span>lapangan <\/span>kerja, <\/span>tetapi <\/span>juga <\/span>membantu <\/span>mengurangi <\/span>angka <\/span>residivisme <\/span>secara <\/span>signifikan <\/span>di <\/span>komunitasnya. <\/span>Ini <\/span>adalah <\/span>bukti <\/span>bahwa <\/span>dengan <\/span>kepekaan, <\/span>inovasi, <\/span>dan <\/span>manajemen <\/span>yang <\/span>tepat, <\/span>bahkan <\/span>tantangan <\/span>terbesar <\/span>pun <\/span>bisa <\/span>menjadi <\/span>peluang <\/span>emas.<\/span><\/p>\n

      \n

      Menurut <\/span>laporan <\/span>World <\/span>Economic <\/span>Forum <\/span>2024, <\/span>wirausahawan <\/span>yang <\/span>memiliki <\/span>akses <\/span>ke <\/span>mentor <\/span>dan <\/span>komunitas <\/span>profesional <\/span>memiliki <\/span>peluang <\/span>30% <\/span>lebih <\/span>besar <\/span>untuk <\/span>bertahan <\/span>di <\/span>lima <\/span>tahun <\/span>pertama <\/span>bisnis <\/span>mereka.<\/span><\/p>\n<\/blockquote>\n

      Kegagalan <\/span>Bisa <\/span>Dicegah, <\/span>Peluang <\/span>Bisa <\/span>Diciptakan<\/span><\/h3>\n

      Kisah <\/span>Sweet <\/span>Beginnings <\/span>memperlihatkan <\/span>bahwa <\/span>sukses <\/span>tidak <\/span>selalu <\/span>ditentukan <\/span>oleh <\/span>besarnya <\/span>modal, <\/span>tetapi <\/span>oleh <\/span>kejelian <\/span>membaca <\/span>peluang, <\/span>kesiapan <\/span>menghadapi <\/span>risiko, <\/span>dan <\/span>kekuatan <\/span>dalam <\/span>membangun <\/span>fondasi <\/span>bisnis <\/span>yang <\/span>berkelanjutan. <\/span>Menghindari <\/span>sepuluh <\/span>kesalahan <\/span>umum <\/span>bisnis <\/span>kecil <\/span>adalah <\/span>langkah <\/span>awal <\/span>untuk <\/span>bertahan. <\/span>Namun <\/span>lebih <\/span>dari <\/span>itu, <\/span>mengembangkan <\/span>bisnis <\/span>berarti <\/span>menggabungkan <\/span>visi, <\/span>strategi, <\/span>dan <\/span>kemampuan <\/span>beradaptasi.<\/span><\/p>\n

      Jika <\/span>Anda <\/span>sedang <\/span>mempertimbangkan <\/span>memulai <\/span>usaha, <\/span>luangkan <\/span>waktu <\/span>untuk <\/span>meninjau <\/span>secara <\/span>kritis <\/span>ide <\/span>Anda. <\/span>Bangun <\/span>tim <\/span>yang <\/span>solid, <\/span>pahami <\/span>lanskap <\/span>industri <\/span>Anda, <\/span>dan <\/span>siapkan <\/span>diri <\/span>bukan <\/span>hanya <\/span>untuk <\/span>sukses\u2014<\/span>tetapi <\/span>juga <\/span>untuk <\/span>bertahan <\/span>di <\/span>tengah <\/span>tantangan.<\/span><\/p>\n

      Checklist <\/span>Awal <\/span>Sebelum <\/span>Memulai <\/span>Bisnis:<\/span><\/h3>\n
        \n
      • Apakah <\/span>saya <\/span>sudah <\/span>melakukan <\/span>riset <\/span>pasar?<\/span><\/li>\n
      • Apakah <\/span>saya <\/span>punya <\/span>proyeksi <\/span>keuangan <\/span>minimal <\/span>12 <\/span>bulan?<\/span><\/li>\n
      • Apakah <\/span>saya <\/span>punya <\/span>mentor <\/span>atau <\/span>komunitas <\/span>bisnis?<\/span><\/li>\n
      • Apakah <\/span>saya <\/span>tahu <\/span>siapa <\/span>pesaing <\/span>utama <\/span>saya?<\/span><\/li>\n
      • Apakah <\/span>saya <\/span>sudah <\/span>menetapkan <\/span>nilai <\/span>unik <\/span>bisnis <\/span>saya?<\/span><\/li>\n<\/ul>\n

        Pada <\/span>akhirnya, <\/span>memulai <\/span>bisnis <\/span>bukan <\/span>hanya <\/span>soal <\/span>mengejar <\/span>keuntungan, <\/span>tetapi <\/span>juga <\/span>tentang <\/span>membangun <\/span>sesuatu <\/span>yang <\/span>bermakna <\/span>dan <\/span>berkelanjutan. <\/span>Seperti <\/span>yang <\/span>ditunjukkan <\/span>oleh <\/span>kisah <\/span>Sweet <\/span>Beginnings, <\/span>tantangan <\/span>bukanlah <\/span>penghalang <\/span>jika <\/span>kita <\/span>mampu <\/span>melihat <\/span>peluang <\/span>di <\/span>baliknya. <\/span>Dengan <\/span>kesiapan <\/span>yang <\/span>matang, <\/span>strategi <\/span>yang <\/span>tepat, <\/span>dan <\/span>ketangguhan <\/span>mental, <\/span>bisnis <\/span>kecil <\/span>pun <\/span>bisa <\/span>tumbuh <\/span>besar\u2014<\/span>dan <\/span>membawa <\/span>dampak <\/span>positif <\/span>bagi <\/span>banyak <\/span>orang.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        (Business Lounge Journal – Entrepreneurship) Setiap tahun, ribuan bisnis kecil didirikan oleh para wirausahawan yang penuh semangat dan harapan. Namun, statistik menunjukkan bahwa lebih dari setengah bisnis kecil tidak bertahan lebih dari lima tahun. Penyebabnya bisa beragam, mulai dari keterbatasan modal hingga kurangnya pengalaman manajerial. Tapi di balik angka-angka kegagalan tersebut, ada pelajaran penting yang bisa kita ambil. Salah satunya datang dari kisah Sweet Beginnings, sebuah bisnis sosial di Chicago yang tidak hanya bertahan, tetapi juga berkembang pesat\u2014bahkan ketika dijalankan […]<\/p>\n","protected":false},"author":26,"featured_media":201135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8039,2725],"tags":[11499,11497,11494,11502,11501,11496,11500,11498,11495,9204],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/207790"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=207790"}],"version-history":[{"count":3,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/207790\/revisions"}],"predecessor-version":[{"id":207801,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/207790\/revisions\/207801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/201135"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=207790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=207790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=207790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}