{"id":149695,"date":"2016-01-19T19:48:25","date_gmt":"2016-01-19T12:48:25","guid":{"rendered":"http:\/\/blj.co.id\/?p=149695"},"modified":"2016-01-19T20:08:22","modified_gmt":"2016-01-19T13:08:22","slug":"persaingan-home24-vs-ikea-di-bisnis-furniture-online","status":"publish","type":"post","link":"https:\/\/www.blj.co.id\/index.php\/2016\/01\/19\/persaingan-home24-vs-ikea-di-bisnis-furniture-online\/","title":{"rendered":"Persaingan Home24 vs Ikea di Bisnis Furniture Online"},"content":{"rendered":"<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Online retailer Home24 AG's chief executive officer said a push by giant rival Ikea Group to sell more bookshelves and sofas through the Web will boost his own business by making customers more comfortable with buying furniture online.\n\">(Business Lounge Journal &#8211; Global News) CEO pengecer online Home24 AG, Domenico Cipolla, mengatakan dorongan oleh rival raksasa Ikea Group untuk menjual lebih banyak rak buku dan sofa melalui Web akan meningkatkan bisnis sendiri dengan membuat pelanggan lebih nyaman dengan membeli furnitur secara online.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Ikea said last month it expects to get 10 percent of its sales from the Web by 2020, up from about 3 percent now.\">Ikea mengatakan bulan lalu mereka mengharapkan untuk mendapatkan 10 persen dari penjualan dari Web pada tahun 2020, naik dari sekitar 3 persen sekarang. <\/span><span title=\"The move by the Almhult, Sweden-based company is bound to help Home24, CEO Domenico Cipolla said in an interview at the retailer's headquarters in Berlin.\n\">Langkah oleh perusahaan yang berbasis di Almhult, Swedia ini\u00a0akan juga\u00a0membantu Home24, kata Cipolla\u00a0di kantor pusatnya di Berlin, Jerman.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"\u201cThe potential for online furniture sales is far from fully explored,\u201d Cipolla said.\">&#8220;Potensi penjualan mebel online ini harus\u00a0dieksplorasi lebih jauh,&#8221; kata Cipolla. <\/span><span title=\"\u201cIf Ikea wants to be more active online, then we're convinced that this will help us.\u201d\n\">&#8220;Jika Ikea ingin menjadi lebih aktif secara online, maka kami yakin bahwa ini akan membantu kami.&#8221;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"For decades, traditional furniture retailers have relied on shoppers driving to out-of-town outlets, collecting products from warehouses and spending time screwing flat-packs into bookshelves and cabinets.\">Selama beberapa dekade, pengecer furnitur tradisional mengandalkan pembeli dengan mengemudi ke outlet di luar kota, mengumpulkan produk dari gudang dan menghabiskan waktu melihat\u00a0paket ke rak buku dan lemari. <\/span><span title=\"Now, online furniture sales are expanding in many markets around the world.\">Sekarang, penjualan mebel onlineberkembang di banyak pasar di seluruh dunia. <\/span><span title=\"In Germany, they rose to 6 percent of the 32.6 billion euros ($35.5 billion) in total revenue last year, up from 4 percent in 2014, according to the BVDM furniture lobby.\n\">Di Jerman, mereka naik ke 6 persen dari \u20ac 32,6 miliar\u00a0($ 35,5 miliar) di total pendapatan tahun lalu, naik dari 4 persen pada tahun 2014, menurut BVDM furniture lobby.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"While Home24 sells home furnishings in seven European countries and Brazil, Ikea has stores in 28 countries and generated revenue of 32 billion euros last year, more than 100 times Home24's sales.\">Sementara Home24 menjual perabot rumah di tujuh negara Eropa dan Brasil, Ikea memiliki toko di 28 negara dan menghasilkan pendapatan 32 miliar euro tahun lalu, lebih dari 100 kali penjualan Home24 ini. <\/span><span title=\"The Swedish retailer sells as many as 8,000 of its 9,500 products on the web in some markets, compared to 180,000 at Home24.\n\">Pengecer Swedia menjual sebanyak 8.000 dari 9.500 produk di web di beberapa pasar, dibandingkan dengan 180.000 pada Home24.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Home24 is backed by Rocket Internet SE, Europe's biggest startup factory, which has copied successful US Internet companies by hiring staff, providing management know-how and funding initial marketing -- a formula that has turned its founders, brothers Oliver, Marc, and Alexander\">Home24 didukung oleh Rocket Internet SE, pabrik startup terbesar di Eropa, yang telah mengikuti\u00a0sukses perusahaan internet AS dengan mempekerjakan staf, menyediakan manajemen pengetahuan dan pendanaan pemasaran awal, dengan formula yang telah mengubah\u00a0pendirinya, ketiga bersaudara\u00a0Oliver, Marc, dan Alexander <\/span><span title=\"Samwer, into billionaires.\n\">Samwer, menjadi miliarder.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Home24 plans to introduce more house brands in the coming months after launching several last year, including lamps, beds and mattresses.\">Home24 berencana untuk memperkenalkan merek rumahan dalam beberapa bulan mendatang setelah meluncurkan beberapa tahun lalu, termasuk lampu, tempat tidur dan kasur. <\/span><span title=\"The company, which employs more than 1,000 people, doubled its operating loss to 56.2 million euros in the first nine months of last year.\">Perusahaan, yang mempekerjakan lebih dari 1.000 orang, mengalami\u00a0dua kali lipat kerugian operasi senilai\u00a0\u20ac 56.200.000 dalam sembilan bulan pertama tahun lalu. <\/span><span title=\"Home24 wants to push much more strongly in the direction of profitability now, Cipolla said.\">Home24 ingin mendorong lebih kuat ke arah profitabilitas sekarang, kata Cipolla. <\/span><span title=\"He declined to provide a target date for reaching a profit.\n\">Dia menolak untuk memberikan target untuk mencapai keuntungan.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Home24 has cut the number of products returned by shoppers to &quot;far below&quot; 10 percent from as high as 15 percent by improving product photographs on the web and optimizing logistics, the CEO said.\">Home24 telah menurunkan\u00a0jumlah produk yang dikembalikan oleh pembeli untuk &#8220;jauh di bawah&#8221; 10 persen dari setinggi 15 persen dengan meningkatkan foto-foto produk di web dan mengoptimalkan logistik, kata CEO. <\/span><span title=\"He plans to continue to weed out products and suppliers that don't live up to quality standards.\n\">Ia berencana untuk terus menyingkirkan produk dan pemasok yang tidak memenuhi standar kualitas.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"\u201cThe reality in today's offline furniture retail sector is that a large share of the products are getting to the customer damaged, delayed or not at all -- and we want to change that,\u201d he said.\n\">&#8220;Realitas di sektor furnitur ritel secara offline saat ini adalah bahwa sebagian besar dari produk yang sampai ke pelanggan rusak, tertunda atau tidak sama sekali &#8211; dan kita ingin mengubah itu,&#8221; katanya.<br \/>\n<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"id\"><span title=\"Meanwhile, Cipolla, 35, is still talking to potential investors after raising 120 million euros from companies including Rocket Internet and Baillie Gifford last year, he said.\">Sementara ini, Cipolla, CEO yang berusia 35 tahum ini, masih mencari\u00a0calon investor setelah memperoleh\u00a0\u20ac\u00a0120\u00a0juta\u00a0dari perusahaan termasuk Rocket Internet dan Baillie Gifford tahun lalu, katanya. <\/span><span title=\"Other backers include Investment AB Kinnevik and Rewe Group.\">Pendukung lainnya termasuk Investment AB Kinnevik dan Rewe Group.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><em>Dodo\/BL\/VMN\/Journalist<\/em><br \/>\n<em>Editor : Ruth Berliana<br \/>\nimage : home24<\/em><\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Business Lounge Journal &#8211; Global News) CEO pengecer online Home24 AG, Domenico Cipolla, mengatakan dorongan oleh rival raksasa Ikea Group untuk menjual lebih banyak rak buku dan sofa melalui Web akan meningkatkan bisnis sendiri dengan membuat pelanggan lebih nyaman dengan membeli furnitur secara online. Ikea mengatakan bulan lalu mereka mengharapkan untuk mendapatkan 10 persen dari penjualan dari Web pada tahun 2020, naik dari sekitar 3 persen sekarang. Langkah oleh perusahaan yang berbasis di Almhult, Swedia ini\u00a0akan juga\u00a0membantu Home24, kata Cipolla\u00a0di [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":149709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1044,120,1049],"tags":[7881,6737],"_links":{"self":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/149695"}],"collection":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/comments?post=149695"}],"version-history":[{"count":5,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/149695\/revisions"}],"predecessor-version":[{"id":149711,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/posts\/149695\/revisions\/149711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media\/149709"}],"wp:attachment":[{"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/media?parent=149695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/categories?post=149695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blj.co.id\/index.php\/wp-json\/wp\/v2\/tags?post=149695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}